Program - Bachelor of Business Administration (BBA)

 

Program: Bachelor of Business Administration is a 3 year (6 semesters) regular program offered by Manonmanaim Sundaranar University to the under graduate students, which aims at providing high quality professional education management to enthusiastic young minds who wish to join as management executives in industry, business or non-profit organizations and to seek managerial and entrepreneurial abilities. It also provides the right foundation to those who aim to take up specializations in post graduate management studies. It offers wide range of opportunities to the students to excel in their areas of interest and acquire the skills required to be the future managers.

Eligibility Criteria: Candidate seeking admission to the B.B.A. course must have passed the Higher Secondary Examination of the Government of Tamil Nadu or any other Examination accepted to aid the graduates in finding satisfactory employment opportunities in business firms.

Curriculum - Program Matrix

SEM	SUBJECT STATUS	AS PER 2017-18 SYLLABUS	SUBJECT CODE	SUBJECT STATUS	2020-21 (TENTATIVE SYLLABUS FROM III to VI SEMESTER)	SUBJECT CODE
I	LANGUAGE	Tamil	OLD	LANGUAGE	Tamil	A1TL11
	LANGUAGE	English		LANGUAGE	Communicative English	A2EN11
	CORE	Commercial Correspondence		ADD ON MAJOR	Professional English for Commerce and Management I	APCM11
	CORE	Business Statistics		CORE	Business Statistics	AMBA11
	ALLIED	Environment of Business		ALLIED	Environment of Business	AABA11
	COMMON	Environmental studies		COMMON	Environmental studies	AEVS11
II	LANGUAGE	Tamil	OLD	LANGUAGE	Tamil	A1TL12
	LANGUAGE	English		LANGUAGE	English	A2EN21
	CORE	Business Organization		ADD ON MAJOR	Professional English for Commerce and Management II	APCM21
	CORE	Business Mathematics		CORE	Principles of Management	AMBA21
	ALLIED	Office Management		ALLIED	Managerial Economics	AABA21
	COMMON	Value Based Education / Social Harmony		COMMON	Value Based Education	AVBE21
III	CORE	Principles of Management	SMBA31	CORE	Accounting for Management 1	TENTATIVE
	CORE	Business Law	SMBA32	CORE	Business Law
	CORE	Financial Accounting	SMBA33	CORE	Organisational Behavior
	CORE	Organisational Behavior	SMBA34	CORE	Business Mathematics
	ALLIED	Advertising	SABA31	ALLIED	Business Application software
	SKILL BASED	Introduction to Banking	SSBA3A	SKILL BASED	Office Management
	NON MAJOR	Banking and Finance / Introduction to Consumer Behavior	SNBA3A/SNBA3B	NON MAJOR	Family Business Management / Organisation Theory and Design
	COMMON	Yoga	SYOG3A	COMMON	Yoga
IV	CORE	Cost Accounting	SMBA41	CORE	Accounting for Management 2	TENTATIVE
	CORE	Industrial law	SMBA42	CORE	Marketing Management
	CORE	Financial services	SMBA43	CORE	Production Management
	CORE	Salesmanship	SMBA44	CORE	Human Resource Management
	ALLIED	Secretarial Practice	SABA41	ALLIED	Business Application software
	SKILL BASED	Managerial skills development	SSBA4A	SKILL BASED	Stock market Practices
	NON MAJOR	Entrepreneurial development / Service marketing	SNBA4A/SNBA4B	NON MAJOR	Business Organisation / Management information system
	COMMON	Computer for digital era	SCDE4A	COMMON	Computer for digital era
	EXTENSION ACTIVITY	NCC/NSS/YRC/YW	S5EA41	EXTENSION ACTIVITY	NCC/NSS/YRC/YW
V	CORE	Case Analysis	SMBA51	CORE	Financial Management	TENTATIVE
	CORE	Marketing Management	SMBA52	CORE	Research Methodology
	CORE	Management Accounting	SMBA53	CORE	Advertising and sales promotion
	CORE	Research Methodology	SMBA54	CORE	Security analysis and portfolio management
	MAJOR ELECTIVE	Production Management / Consumer Behavior	SEBA5A / SEBA5B	MAJOR ELECTIVE	Performance Management / HR Analytics
	SKILL BASED	Personality Development / Effective communication / Youth leadership	SCSB5A / SCSB5B / SCSB5C	SKILL BASED	Personality Development
	PROJECT	Mini Project	SMBA5P	PROJECT	Mini Project
VI	CORE	Retail Management	SMBA61	CORE	Strategic Management	TENTATIVE
	CORE	Financial Management	SMBA62	CORE	Entrepreneurship
	CORE	Human Resource Management	SMBA63	CORE	International Business Management
	MAJOR ELECTIVE	Entrepreneurship / International Business	SEBA6A / SEBA6B	MAJOR ELECTIVE	Brand Management / Financial institutions and Financial services / E-commerce
	PROJECT	Major Project	SMBA6P	PROJECT	Major Project

I – Semester – Syllabus

II – Semester – Syllabus

III – Semester – Syllabus

IV – Semester – Syllabus

V – Semester – Syllabus

VI – Semester – Syllabus

 

Note: Syllabus (program matrix) can be downloaded from Manonmanaim Sundaranar University Website. Syllabus Link: https://www.msuniv.ac.in/Academic/Revised-Syllabus-Affiliated-Colleges

 

Curriculum - Outcomes of the BBA Program

 

Outcome of BBA Program

 

Programme Educational Objectives

Programme Educational Objectives 1: To empower students with present-day business knowledge and skills in functional domains of management.

Programme Educational Objectives 2: To provide practical learning avenues for managerial professional development and entrepreneurship.

Programme Educational Objectives 3: To inculcate professional ethics, human values and social responsibility for organizational and societal development.

 

Programme Outcome

 After the successful completion of the three year BBA Programme, the graduate will be able to:

 Programme Outcome 1: Demonstrate professional capability for organizational development, global employability and lifelong learning.

 

Programme Specific Outcomes

After the successful completion of the three year BBA Programme, the graduate will be able to:

Programme Specific Outcomes 1: Apply professional skills in functional areas of management for organizational effectiveness.

Programme Specific Outcomes 2: Appraise managerial issues and problems related to the global economy and international business.

Programme Specific Outcomes 3: Perform marketing, human resource and finance roles in multinational organizations.